The Go To Guy...
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I remember around the age of 18/19, I used to sell clothes for this guy I knew. He had a shop in no man's land and needed someone to get the stock out to the public (me). How it worked was, I would take some of the clothes and go about showing them to friends and family letting them know I had clothes to sell. To be honest, the opportunity came at a perfect time as I hadn't paid rent for over 2-3 weeks and as you can imagine, I always felt a bit of tension whenever I bumped into the landlord's worker... ;-)
Anyhow, being the young opportunist I was, and with the help of a few friends, I was able to start selling the clothes. Though I didn't make much on each item, the pennies did make pounds, as later on I found I had made around £400! However I began to get bored with it, as I found it a lot of work to constantly get new customers, or people always wanting to barter with me and breaking into my margins. I think the final straw for me was when the shop owner half accused me of taking goods and I, knowing how loyal I had been, said enough is enough.
The reason I brought this up is because even though I had finished selling clothes people would still ask me "Dave you got any fresh garms" or "Can you get your hands on so and so?" What I hadn't realised at the time, but now reflecting on it over 10 years later, is I was a 'go-to' guy. When people wanted things they would come to me and, funny enough, often I would be able to sort it or put them in touch with the right person (a high powered middle man :D ). What I realised years later is that if I carried on selling clothes I would most definitely have had my own shop, as I already had customers willing to come and do business with me.
So, this brings me back to my first question 'What are you known for?' And, based on the answer to this, are you happy with what people know you for? Do people know you for being in the field that you're in, or do you keep it hidden as a secret hobby?
My barber has been trimming hair for well over 30 years. Even though he has other passions, what he is known for is trimming hair and being very good at it- so much so that since the times of my going to him for well over 15 years, he is one of the last few remaining barbers from that era, all those years ago. Funny thing is, now his business is booming!
When people know you for a certain thing you will always be able to make money. The only thing you need to do on your part is be consistent and offer quality.
P.S. I see this shop keeper up to now and we still only have kind words for each other, as I do appreciate the opportunity he gave me even now.
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