written by David Anglin

How To Create A Mailing List In Business Catalyst

 

Create a mailing list

  1. Select E-Mail Marketing > Mailing Lists, and then click Add Mailing List.
  2. Specify a mailing list name, and then click Next.
  3. Modify the autoresponder email content by selecting tags from the Data tab of the Toolbox to the right of the editor, then click Next. The autoresponder email is sent when a visitor submits a mailing list subscription form.
  4. You can import a list of customers, see Importing a mailing list.

Add a mailing list subscription form

  1. Select E-Mail Marketing > Mailing Lists, and click the name of a list.
  2. From the Actions menu, select Add Subscribe Box to a Web Page.
  3. Click a page in the tree view.
  4. Place the cursor in the content editor where you want to insert the form. From the 1-Click Insert menu, select Insert: Subscription Box for this Campaign. Business Catalyst inserts the sitemap's HTML into the page.
  5. Click Save or Save & Publish
If you want additional fields in your subscription form, you can create a web form that subscribes users to a mailing list.

Unsubscribe customers from marketing lists

Customers can unsubscribe from email marketing on your site in one of the following ways:
  • Clicking an unsubscribe link in an email
  • A site administrator unsubscribes the customer

Add an unsubscribe link

You can add an unsubscribe link to an email campaign by placing {tag_unsubscribe}or {tag_unsubscribelist} in the email content.
For details, see descriptions by placing your mouse cursor over the tags in the Data tab of the Toolbox menu.

Manually unsubscribe a user

To manually unsubscribe a customer from a list, open the customer subscription screen.
Do one of the following:
  • To unsubscribe the customer from a specific list, deselect the list and click Save.
  • To unsubscribe the customer from all email marketing on your site, click Permanent Unsubscribe.

 


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