The Blog // .

  • The Real Cost Of A Picture

    Tuesday, April 26, 2016
    by david anglin





    Recently I was reading a book called "Scientific Advertising" by Claude C Hopkins which was written almost 100 years ago, but from reading the book you would of never of guessed its age, as it's underlying principles can still be used in today's business climate. The reason for this is that it deals in the essentials of marketing a business, none of the brand raising stuff that so many of us hear about, but the essentials of getting a person to show interest in your product and turning that interest into a profitable sale!

    Taking my time to read the book so many new ideas came to me, it was amazing, but a part that really stood out for me and made me question my own methods was when the author mentioned pictures and how many businesses will use exotic looking pictures that may spurn interest but lead to know sales. I myself have been guilty of this!

    When you look at social media updates there are so many marketing campaigns using exotic and weird looking pictures to sell things and though it may get the desired effect of getting the person to take notice of the picture, what's really important is if leads are generated from the campaign, if not than its simply a waste of time and money, for instance when I'm looking for something to buy e.g. clothes, fancy imagery does not do it for me I'm looking at how the clothes looks what the quality of the item is and if it will fit me, I will also read reviews, as I don't want to spend money I will regret later.

    These things govern my buying process, not fancy images, not fancy words none of that! Now I'm sure if you look into your own buying habits you will see you have a very similar process. Large ecommerce websites like Amazon, Ebay etc get this, that's why they essentially keep it simple. They give you pictures that show you exactly what the item looks like, not the person wearing the item in an imaginative back drop. They encourage people to give reviews for others to read, as they understand the importance of word of mouth and how we use other peoples experiences to guide our choices.

    So when selling your own product or service ask yourself this question, will your potential customer get all the information they need to lay their fears of buying from you to rest.

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  • Email Etiquette

    Tuesday, April 12, 2016
    by david anglin


     

    Imagine you was walking down a high street one summers day and a man or woman comes up to you and in all seriousness say that "your now their boyfriend or girlfriend!" No introductions, no cinema dates, no late night conversations no lingering hugs! Just straight to the point your now my partner.

    Now I'm sure most of us would have the same reaction of "no I'm not! and I'm not interested!" You see as we grow up in our different communities we learn the importance of building up relationships and I believe at the core of all relationships is trust, trust that no matter what, a person always has your best interest at heart.

    This relationship building is part of all things including business, even for large faceless companies like Amazon, Ebay etc we go looking for trust, the trust we will find is in the reviews left by other buyers for products were interested in, so this gives us more confidence to part with our money.

    So it always surprises me when companies I've never heard from send me emails trying to hard sell there products or services, I don't know you from anywhere why would I part with my hard earned money and give it to you, now if they had been sending me more introductory email's to begin with selling a little bit as that's what I expect but really giving me value each time I open there emails after a while it will become easier for me to spend with them.

    So if your sending your own email campaigns remember this, instead of going in for the hard sell, introduce yourself first, let them get comfortable with you and in time the engagements will turn into a business relationship.

    If you need help with setting up a email campaigns using Adobe Business Catalysts email marketing or general advice on using email marketing services please feel free to contact support@helpineeda.com and a member of the team will get back to you.



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  • Get A Step Ahead Of The Competition By Adding Structured Data To Your Website

    Tuesday, March 29, 2016
    by david anglin



    Structured data, for the most part, is highly organised information, that's presented in such a way that allows the below surface mechanics of search engines i.e. their algorithms to easily search for and find meaning from data presented on a web page. In the quest to bring their users the best search results possible search engines like Google use this well-defined and organized (structured) data to work out exactly what your web pages are about and the best way to index and display your website content in their search results, maps or knowledge graph.


    Though there are many formats of structured data which in itself would require a lengthy article I will simply cover examples of structured data that I know can bring results to your website, for instance, if your website deals with events and showcases, search engines will be able to capture sections from your website and display them in search results, for example lets say a person searched for "theatre shows" in your area, in the search results a list of show time and dates can appear directly in the results. Similarly, if you sell products on your website and have facilities for customers to provide feedback or ratings, structured data can allow for this information to be displayed in a more prominent way, for instance say a person searches Google for "buy avengers age of ultron," in the search results a website link can display the ratings of the product, the number of reviews of the product and if its in stock and how much it costs (click here for a working example). As the search engines have a much better understanding of your website their able to display useful content from your website giving you an added visibility in search results that helps you stand out from the crowd. 

    As long as the appropriate markup is added to your website, search engines can show rich snippets for a variety of things like:

    A product including information like availability pricing and any reviews

    Recipes which may appear directly in the Google knowledge graph or like the image below.

    Reviews of things like a restaurant, movie or store

    Events as I mentioned before, so showing the times, locations and pricing

    Video so showing a clip and giving the relevant information

    News Articles so showing an image, indicating who published the story and how long ago the story was published.

    For an example of A rich snippet please see below




    Here's an example of Google taking information from a website and using the information for its Knowledge graph, displaying the information in a highly visual format that's at the top of the search results, and when the link is clicked takes you directly to the website page.


    Structured data is not just limited to search engines but is also used by social networks like Google+, Facebook, Twitter and Pinterest which displays your information in a way that helps you gain interaction from the reader.
    Structured data for social media works in very much the same way as it does for search engines, indicating what a page is, for instance is it a blog article, news, humor, etc. When a link from your blog is shared to a social network, there is an automatic process in identifying key images from your website and displaying them as large images. The blog article also displays the first few lines of the content on that page and when a person clicks on the image they are automatically taken to the relevant page on your website. This whole process is essentially based on improving user interaction by displaying your content in proven ways that bring interaction and traffic to your website.
    I have employed structured data on many of my client's websites, and time after time I have seen traffic gains, often of more than 50%.

    Below is an example of structured data used on social media websites Facebook and Google+





    Looking at the images above, the link has been added to a post, the image from the actual website shows up as a large picture with a few sentences of text from the website, when you click on the link it automatically takes you to the website. As I mentioned before this is highly useful in gaining traffic to your website.

    Reading through this post, the importance of structured data should be dawning upon you, as in the long run it really does help in bringing more traffic to your website, especially at a time when 570 new websites are created every minute!

    We are structured data specialists, who have worked on numerous amounts of websites bringing the same consistent quality and results for all are clients, so you can rest assured that if you use our services your website will work!

    The cost of adding structured data to your website is £250 if you would like to get this service today, please send an email to info@helpineeda.com or use the contact form and tell us the type of website you have.

    Look forward to hearing from you.

    David


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  • Repetition, Repetition, Repetition

    Wednesday, March 02, 2016
    by david anglin




    Ever heard a tune you don't like being played on the radio, but after months of hearing it you notice you know all the words to it! That my friends is the essence of effective marketing. Deeply embedding an idea into a persons head, long after they first heard the message and without them even realising it. What you will notice though is that no matter how bad the message, if the message is played enough to a person they will eventually pick it up! whether they want to or not. Our jobs as entrepreneurs and business owners in essence is about being able to consistently play your message to an audience.

    Funny enough as website owners though we may not be in control of the radio with enough practice you will find email campaigns are just as effective.



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  • Are You Sitting Down On A Website Thats Worth Millions

    Wednesday, March 02, 2016
    by david anglin




    Near enough everyday I receive email notifications for some of my clients website's informing me that they have received a sale, now these notifications come at all times of the day and even night, there has been many times when I have woken up checked my emails and seen a long list of these notifications.
    When I've gone deeper and checked the amounts for each notification if there's for example 20 notifications at least 15 of them will  be under £10 and the 5 that are left will usually be higher, with at least one of them being considerably higher than the others, this is the same format for all my clients, most notifications are for small amounts, but these small amounts add up. What it shows is the importance of having at least 3 different price points for your products and services, a low cost product that's priced to be affordable for everyone, a medium priced product that's maybe a bit more unique so ends up being more expensive and a high cost premium product.

    In fact looking at these stats and looking at other large eccomerce websites like Amazon I have become convinced that all website owners should offer a cheap downloadable product. As what you will find, is if one person believes your product to be worthwhile many more will be willing to buy your product, and as its cheap they will look at it as a bargain, one product will than be able to generate many sales, and in time your low cost customers if shown the right deal will buy something a little more expensive from you.

    Now imagine if your able to get enough traffic to your website each day, the potential of it turning into a business worth £1,000,000 becomes realistic simply because you have products and services available for all budgets.




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  • The Digital Revolution Looms...

    Monday, February 08, 2016
    by david anglin


     

    Around the 1800's, we had the industrial revolution that changed the lives for many. Although it brought a golden age of prosperity, the increased mechanisation caused mass unemployment and misery. I believe we are at the brink of another revolution, a digital age!
    Like all revolutions, there are always growing pains so now is the time to educate and invest in digital assets like websites and domain names; as in a near future they may be the main sources of income.

    Although this has been on my mind for a number of years, watching this video from Discovery (Click Here) re-affirmed my convictions, because whether many of us realise it or not, machines have become deeply embedded in our lives; from allowing us to self-checkout at supermarkets, to driverless trains, or even running complicated algorithms to find the best matches in our search for companionship and love; who needs cupid! Machines really are everywhere.

    Recently I was having a discussion with my music producer friend, and I was telling him my thoughts. The conversation quickly turned into a heated discussion - he was of the view that: "... if the machines take over everything, what will people do? This will result in yet more job losses!" To be honest, he has a fair point, but my argument was that this is simply progress, society is always on the look out for how to make things easier!

    Let us consider the music industry for instance, his profession. During the last decade alone, the music industry has undergone enormous changes, especially in the realm of how music is sold. Just a few year ago, the norm was to go into stores like HMV to search for and buy the latest music, but this has now been universally replaced with services such as iTunes and Amazon, or like I recently did for my friend, creating a website that allows fans to buy music directly from him.

    This simple process of buying music has created many job losses in customer services and the shop floor, but the job-losses have been offset by gains elsewhere, such as web design and development, as they are needed to make these sites.
    So, the problem of the digital age is not one of job losses, but it is one of versatility, education and awareness of the newest technologies.

    Whether we care to believe it or not! The fact is the digital revolution is coming!, and as entrepreneurs, it is our job to make sure that we are able to ride the new wave of opportunities, and now is the time to start creating a blue print, and I honestly believe it starts by securing domain names and websites.



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  • Finding Clients Is Easy! But Getting Them To Pay What Your Worth Is Hard

    Monday, February 01, 2016
    by david anglin





    When I first started out along the entrepreneurial journey I remember thinking to myself how would I find clientele, when I gained my first client, after a while of working with them I realised that people always need some form of services done, it was like what a friend of mine said "what you will find in business is that getting clients is easy, but getting clients who will pay you what you want, now that's the hard part!"

    You see when starting of in business I would find clients who had a certain budget and instead of using that budget they would want me to give premium services for less than their budget! would I take these jobs on? Yes simply because at the time I believed more job opportunities would come or I would eventually be paid more, now in a few cases that was the truth, but in a lot of cases it ended up not being worthwhile.

    Now this is not a rant, but it's more of an introduction to the next part and how you can use some concepts in your own business.

    Starting out in business, at the time you just want customers, and for most of us we will work as slave's just to keep these customers happy, but what I have realised now was that there was always alternatives, you see at the time what I could of offered for clients with a small budget, was services that matched their requirements but ultimately would be cost and time worthy for me. For instance instead of carrying out marketing for them I could of created an email support service or guidance notes for them to read over, giving my expertise on how to generate traffic and sales while being cost effective for both myself and the client.

    A strategy like this allows you to reach a wide community of people, who may not initially have the budget for your services but through you creating a low cost option they now have a way of being introduced to you and the professional services you provide.

    The great thing about having low cost options on a website such as having downloadable products, is that the process of a customer buying and than downloading your professional service takes place automatically this leaves you with more time to concentrate on larger projects.
    So what I would suggest for you is to think of ways you can develop easy to create low cost products for your target audience as this puts you inline to create a profitable scaleable business.



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  • All We're Really Doing Is Renting Our Social Media Profile's! But In The Future That Rent Could Go Up!

    Wednesday, January 20, 2016
    by david anglin


     

    In life many of us if in the position would love to have a house with no mortgage as with this we would have less financial pressures and be confident that even if we lost are jobs or business got slow, we would always have somewhere to call home.

    So it always surprises me when I talk with friends and when I mention the importance of owning a website and they say "but I can do everything using social media!" in essence using social media is using another businesses space, if they become unhappy with things you post than as many of us have seen over the years on Facebook, twitter etc they will block or delete your profile. Imagine all those posts full of images, video's your personal thoughts, deleted because you failed to follow there guidelines. At least when owning a website you can be confident that as long as you pay your hosting fee's of a few £'s a year and your website has no illegal content, it will always be around for the general public to see.

    Another thing to mention is, whats to say that in a few years time social networks will be free to join as they are now, the more of a reliance we have on them is the easier it becomes for organisations like Facebook to add charges, sounds strange but recently I was talking with an older friend of mine who has been in business for over 20 years, when he told me that his business account has no monthly fees I was so shocked as I assumed that when you open a business account fees is part of it, but at the time when he started his business there were no monthly bank fees for business accounts.

    Now don't get me wrong it's not that I'm saying not to use social media, as social media is like a community hall that brings so many people from so many different backgrounds into one place, but what I am saying is that when investing time in social networking use some of that time to draw an audience to a website that you own, because if things ever do change at least your website will be something that stays consistent and your audience will always be able to find you.


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  • Prejudices Of The Real World Are Still True For The Digital World

    Tuesday, January 12, 2016
    by david anglin


     

    The strange thing about the online world though it seems vast and strange at its essence it works on the same principles as the real world, including all of the prejudices that some of us hold, i think in the online world people more freely express their prejudices, because there's more anonymity, to an extent less accountability.

    Now I'm sure your wondering how does this relate to web traffic and sales. Everything!
    For many of us, if we see a person who looks scruffy and it looks as if there in a bad space, it will be unlikely that we'll want to do any business with them if they suggested, though i know a few of us will give a sympathetic ear, for many our first perceptions and prejudices will take over.
    These same prejudices come into play when viewing a badly designed website. I know for myself when i see a website that has PayPal buttons i will not purchase from the site simply because the website has done nothing to lay to rest my prejudices that the site will not mismanage my money or use my details for fraud!
    Believe it or not, but many of us hold these same ideas and if we are uncertain about a website we will instantly leave.
    Are job as online business owners is to lay these fears to rest.



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  • New Year New Business! Whats Their To Be Grumpy About

    Tuesday, December 29, 2015
    by david anglin


     

    Starting a business as a new years resolution? 
Here are some tips to get you started in the online business world

    This article is based on the assumption that you are familiar with/ are an expert of the industry that you want to get into.

    First things first in the digital world, having your domain name sorted is very important, as your domain name is what people will search for when looking you up online for example, if you have a bakery it would make sense to name your website johndoebakery.com as the reference to your self and your bakery services makes it simple for a person to remember your website address, remember if your potential customers can not find you online they will go to a competitor, so take time to invest in a good domain name! what I will also add here is that when selecting a domain name make sure it has no hyphens (-) like johndoe-baker.com as again the searcher may not remember the hyphen and so end up at your competitors page.

    Your domain name is something that you should be in control of at all times! DO NOT let anybody obtain your domain name on your behalf, because they will be in control of it and you may find like with a client of mine that when you want to use a different service provider (web designer) you have to pay them a fee for them to transfer YOUR domain name to you.
    Some of the domain name providers you can use are Go Daddy, 123 reg, 1 and 1, Fasthosts + many more, however after helping to set up countless domain names for clients I personally have found fasthosts to be great as it's very simple to use.

    Right the next thing to consider is finding a web designer and this can be difficult. As there are many people who make websites but only a few know how to create websites for business, let me explain, when a person is on oxford street and they see something in the shop window that catches there eye, they may decide to enter the shop, look around at all available information and depending on if everything meets there approval they may decide to buy. A website works on these exact same principles, only difference is where a shop may only be able to manage thousands of customers a day a website can handle a limitless amount. But for this to happen the website needs a simple sales funnel in place, so that when a customer arrives they can easily view products, they can quickly locate necessary information on the product and if needs be have options of being able to talk with someone directly and  be in full confidence that when they go to purchase that their card details are secure through industry standard encryption.
    Why this is so important is that, in a physical shop if a persons at a checkout it's unlikely they will change their mind and put back items, simply because being in the line is a sort of added pressure for them to buy, but a person at your website has none of these real world pressures so it's VERY EASY for them to abandon the items when there at the checkout stage. That's why many ecommerce websites have high abandon rates at checkout!
    A good web designer needs to have a very good working understanding of these processes.

    So things I would suggest to look for in a web designer is checking there portfolio, seeing who there previous clients are, checking previous client sites to see if their still up and running, as this can be a sign of bad site design or mismanagement, as usually a client will stay with their chosen web designer. Also it makes sense to ask the web designer how many projects they are currently working on, because if they have too many projects either they will not be able to give your project the time it requires or they may take a long time in developing your website;
    
Next ask the web designer what cms (content management system) they use, (we use adobe business catalyst but other popular ones are wordpress).
    With a content management system when the web designer has finished making your website you will be able to access the backend of the site and make changes add content and check your site stats.

    For the pricing of Wordpress Ecommerce please click here
    For the Pricing of Shopify please click here
    For the pricing of Adobe Business Catalyst please click here

    What I will add is that we use Business Catalyst as it's a cost effective solution with a built in sales funnel, for instance if a person purchases from your site you have the option to add automatic auto responders that are emailed to your customer with your message, they will than be added into a customer database so that when you have a new product to sell you can simply send them an email campaign. I have used this feature many times to turn stagnating businesses into ones that flourish.

    When your website is live the next thing to do is in planning how to market it, this will be based on knowing who your audience is and the budget you have to reach this audience (in my ultimate cheat sheet to sales and traffic i explain these procedures very in depth and it only costs £1 !)
 What i will add to this, is spend time and really know, as believe me, from personal experience this will save you a lot of time and money!
 I will also mention as part of your marketing strategy you should look into email campaign systems ( email campaigns are inbuilt into the websites we build, but other providers to use are mailchimp) a good email campaign strategy can be very productive! (I explain this more in my ultimate cheat sheet)

    Lastly I will add that even with all of these things in place, it will be down to you how far it goes, the effort you put in is what will come back out, and it has to be more than just a three month new years resolution hype, it needs to be an everyday doing something consistently and than you will start to see the fruits of your labour!

    Happy New Year



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